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The Rise of Rural Women Entrepreneurs: Ritvika Naidu of Prabhu Naidu Ltd
IWD 2025: The biggest change is happening in mindsets, as these women are not only running businesses but also challenging outdated gender roles, becoming decision-makers, leaders, and role models for the next generation.
Something remarkable is happening in rural India. Women who were once limited to household responsibilities are now stepping into the world of entrepreneurship, not just to support their families, but to build something of their own. From running small businesses to creating jobs in their communities, they are proving that financial independence is not just about personal success—it’s about changing entire local economies. Their progress is pushing India closer to its vision of Viksit Bharat, where growth is not just for a few, but for everyone.
